ABC’s The Conners

To celebrate the launch of “The Conners” season 2 and the re-introduction of their iconic Lanford Lunch Box, ABC worked with MKG, an experiential marketing agency, to create a one-of-a-kind mobile pop-up experience in Los Angeles, timed to the grand opening of the show’s diner in episode 212.

Working with a tight-knit team consisting of a 3D scenic designer, a graphic designer (myself), and two production managers, we strategized, pitched, and designed a fun mobile experience that brought the show’s set to life for fans to enjoy while bringing attention to The Conners’ new season. The strategy involved 3 days of pop-ups in key locations around Los Angeles. The experience featured complimentary food, a recreation of the iconic Conners’ living room, a photo booth, and free giveaways for ample photo and exposure opportunities. As a special surprise, Michael Fishman, one of The Conners’ cast members, came out to promote the new season with fans.