I design emotionally resonant experiences. Whether it’s an in-person activation, a scroll-stopping campaign, or micro-interaction in product. I love shaping how a brand feels to encounter. My work blends creative intuition with analytical curiosity; I get just as excited about a beautifully crafted layout as I do about uncovering the data and insights behind it. This creative strategist mindset and data-driven approach to creativity allows me to craft designs that build brand affinity while driving meaningful business results.

I’m currently a Staff Brand Design Lead at Handshake, adapting to where I’m needed—jumping in as a contributor or design lead and collaborating with cross-functional partners to ensure that the visual expression is true to the brand. My responsibilities include art directing projects and designing brand experiences for digital and print campaigns on products, social, events, and blogs, and overseeing environmental builds and print production.

When I’m not designing, you can find me at the local pug meet-up, hiking her favorite trails, teaching lettering workshops, dabbling on the next creative tools, or giving spirit animal readings.