KIM VAN VU

BiS

Logo Design | Print Collateral | Brand Image Art Direction



I was hired by the founders of BiS to create a logo for their new shop. BiS is a Switzerland based vintage boutique focused on found objects. Their mission is to give back the beauty into the discarded items they thrift - transforming the old to new, connecting the past to the present. They’re timeless and feminine, features that are hinted at in the wordmark with the hourglass shaped “i” and floral motifs in the letters.

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