Plant lady, pug lover, letter nerd, and tiny explorer, to name a few. But she’s also a really gifted graphic designer and lettering artist! My approach to design is all about playfulness, minimalism, and good vibes.

In my studio, 2019 - photographed by  Lily Glass.

In my studio, 2019 - photographed by Lily Glass.




Kim Van Vu is a multidisciplinary graphic designer and lettering artist based in California. She’s passionate about building brand experiences that transform across digital and physical platforms.

Coming to America at a young age, making meaningful connections has been her biggest source of inspiration. Through the language of visual arts, she found a way to communicate with the world around her. Graduating with a degree in graphic design and visual communication, Kim’s background in graphic and set design shapes her approach as a designer. From building windows at Anthropologie, to designing and art directing the toddler line at Old Navy, she is experienced in a wide array of projects and roles. It is her multidisciplinary design sensibilities and skills that allow her to effectively work in multiple dimensions, mediums, and platforms.

Kim’s adaptability represents one of her greatest strength. She’s always looking for opportunities to tackle large scale projects, custom lettering, murals, packaging and branding. Her ultimate goal is to create impactful and well-crafted designs that coordinate with a project’s concept and personality.

When she’s not designing for clients, you can find Kim at the local pug meet up, hiking her favorite trails, or giving spirit animal readings in her studio.




Art Direction

Brand Identity | Logo Design
Brand Collateral

Environmental Design

Event Pop-Ups


Hand Lettering

Mural | Sign Painting

Web Design

Print Design

Social Media Assets

Pattern Design

Email Newsletters




After Effects








Adobe : Behance Live “Lettering with Kim Van Vu”

Apartment Therapy : "These Cute Throw Pillows Will Bring so Much Joy to Your Home”

Typism Book 5 : Selected Artist, 2019

Voyage LA : Artist Feature “Meet Kim Van Vu” Creative Contributor

Frankie Magazine Issue No. 83

FIDM San Francisco: Alumna Blog Feature

Old Navy: Most Valuable Team Member, 2015

Kim Vu has been a standout member of the baby graphic design team. In the last year and a half that she’s been with Old Navy, she has impressed us all with her positive attitude, modern eye for color, strong typography skills, and ability to design diverse and varied product. She excels at everything she does, from graphics to print and pattern to product design. We look forward to seeing all the new and exciting things she designs in the future!
— Morgan Thomas, Director of Graphics, 2015



I also designed for the following clients while working for Oh Joy!